UK fintech operates in one of the world's most scrutinised advertising environments. Every financial promotion must be fair, clear, and not misleading — and the FCA will hold your marketing accountable. We build growth campaigns that hit your user acquisition targets without putting your authorisation at risk.
FCA-Aware Channel Strategy
Not all growth channels carry equal risk for regulated financial services companies. Some require FCA-approved financial promotions. Others have platform-level restrictions on financial products. We map all of this before spending a penny of your budget.
Fintech Sectors
User acquisition campaigns for current accounts, savings products, and credit facilities — with FCA-approved financial promotions, App Store optimisation, and content that explains your product's advantage over high-street banks.
SEO for "send money to [country]" and "business international payments" queries, Google Ads for cross-border payment keywords, and comparison content that captures switchers from legacy providers.
Content marketing that builds financial credibility, SEO for investment platform keywords, and GDPR-compliant email nurture sequences that move sign-ups through the KYC and onboarding journey.
Product-led SEO, comparison site strategy, and Google Ads for high-intent insurance queries — with CAP Code compliance for all promotional content.
LinkedIn Ads and ABM campaigns targeting compliance officers, CFOs, and engineering leaders. Content that explains complex financial API products in terms that drive partner and enterprise sales conversations.
SEO and Google Ads for personal and business lending keywords — with FCA-compliant representative APR display, responsible lending messaging, and content that builds trust with credit-cautious consumers.
Fintech Growth Results
Grow Without Risk
UK fintech doesn't have to choose between growth and compliance. The best-performing fintech marketing is built with regulatory constraints as a creative constraint, not a blocker. WhatsApp us and we'll show you what a compliant, high-growth acquisition strategy looks like for your specific product.