Healthcare is the highest-stakes advertising environment in the UK. Patients make decisions based on what they find online — and every claim you make is subject to ASA scrutiny and MHRA guidelines. We build campaigns that win patients and stay compliant with every regulatory standard.
Every ad we write for medical devices, prescription medications, and regulated health products is checked against MHRA advertising guidance — protecting you from regulatory exposure.
UK's Advertising Standards Authority has specific rules for health claims, testimonials, and before/after imagery. All creative we produce meets CAP Code standards for healthcare.
Google's YMYL guidelines require demonstrable expertise, authoritativeness, and trustworthiness for health content. We build the author profiles, citations, and credentials that signal this.
All lead capture forms, email opt-ins, and patient enquiry workflows are UK GDPR compliant — with appropriate consent language and ICO-compliant data handling.
Regulatory Landscape
UK healthcare advertising is governed by a web of overlapping regulations — MHRA, ASA/CAP Code, NHS brand guidelines, GMC advertising standards for doctors, and GDC rules for dental. We navigate all of them so your campaigns never put your registration or reputation at risk.
Making verifiable, evidence-based claims that pass ASA scrutiny — with appropriate qualifications and substantiation.
Patient testimonials are powerful but must include appropriate disclaimers. We format these correctly for every channel.
Correctly formatted before/after images for aesthetic procedures — CAP Code compliant with required context and disclaimers.
Private providers can reference NHS wait times — but only in a factual, non-disparaging way. We craft this messaging correctly.
MHRA prohibits direct-to-consumer advertising of prescription-only medicines. We ensure awareness campaigns stay within permitted boundaries.
ASA has specific rules on advertising surgical interventions — particularly cosmetic surgery. Every claim must meet the CAP/BCAP codes.
MHRA regulates how Class I/II/III medical devices can be marketed. Claims about efficacy require specific evidence standards.
Individual clinician advertising must comply with professional body guidance — particularly around claims of superiority or specialist status.
Healthcare Sectors
Patient acquisition campaigns for private GP practices, surgical hospitals, and specialist clinics. Appointment booking funnels, Google Ads for treatment searches, and SEO for "private [specialist] London" queries.
Local SEO, Google Ads for implants and Invisalign, and social media campaigns that grow patient lists. GDC-compliant marketing for NHS and mixed dental practices across the UK.
Instagram and Google campaigns for non-surgical aesthetic procedures — Botox, fillers, body contouring. CAP Code compliant, no under-18 targeting, correct before/after formatting throughout.
Sensitive, evidence-based marketing for private therapists, CBT clinics, and mental health platforms. We understand the ethical guardrails around mental health advertising and write accordingly.
B2B and B2C marketing for digital health platforms, wearables, and medical software. MHRA device classification awareness, NHS procurement pathway content, and investor-facing content strategies.
OTC product marketing, supplement brand content, and online pharmacy patient acquisition. Carefully substantiated health claims that pass ASA standards and build genuine consumer trust.
Healthcare Marketing Results
Speak to a Specialist
Healthcare patients overwhelmingly research online before booking. If your clinic, practice, or health brand isn't appearing for the searches that matter — and appearing with content that builds trust — you're losing patients to competitors who are. WhatsApp us and we'll show you where you stand.