India's education sector is the most competitive digital advertising market in the world — 1.5M+ coaching institutes, 50,000+ colleges, and 10,000+ EdTech platforms fighting for the same students. We build campaigns that cut through the noise and deliver enrolments at a cost you can scale.
Category Channel Map
A JEE student does their research on YouTube at 11pm. A CAT aspirant compares institutes on Google at lunch. An NEET student's parents make the final call. We build channel strategy around how each student segment actually behaves — not generic education marketing templates.
What We Do
Search campaigns for high-intent admission queries, YouTube pre-roll for awareness, and Performance Max campaigns that combine both. Structured with admission-cycle timing — heavier spend in March–May and October–December when students are actively deciding.
Facebook for parent demographics, Instagram for students — with different creatives, messaging, and CTAs for each. Lead generation campaigns connected directly to CRM or WhatsApp for counsellor follow-up within minutes.
Ranking for "[exam] coaching [city]" and "[college name] admission" queries — the searches that indicate a student is 2–4 weeks from making a decision. Category pages, location pages, and faculty/result content that builds authority over time.
Automated WhatsApp sequences for new leads — brochure delivery, demo class booking, counsellor introductions, and scholarship reminders. Integrated with your existing CRM or set up from scratch with full pipeline visibility for your counselling team.
Education Marketing Results
Next Admission Season
Admission seasons are unforgiving — a slow start in February means empty classrooms in June. We plan, build, and launch education campaigns 6–8 weeks before your target admission window so you're capturing intent from the moment students start researching. WhatsApp us and let's plan your next season now.